Performance Marketing Manager

Bold Care is actively seeking a highly skilled and results-driven Performance Marketing Manager – Quick Commerce to join our dynamic Ecommerce team. This pivotal role is based in our Navi Mumbai office and is designed for a professional who is passionate about driving rapid growth in the quick commerce landscape. As a Performance Marketing Manager, you will be instrumental in expanding our market presence and achieving ambitious sales targets across key platforms like Blinkit, Zepto, and Instamart. If you possess a keen analytical mind, a proven track record in performance marketing, and a deep understanding of quick commerce dynamics, we invite you to contribute to our mission of building a healthier future.

We are looking for an individual who can not only manage but also strategically optimize paid growth initiatives, ensuring maximum ROI and brand visibility within the competitive quick commerce ecosystem. This role offers an exciting opportunity to take ownership of critical growth channels and directly impact Bold Care’s success.

Key Responsibilities

• Own the end-to-end strategy, execution, and optimization of paid growth campaigns across leading quick commerce platforms including Blinkit, Zepto, and Instamart.
• Develop and implement comprehensive performance marketing strategies, specifically tailored for quick commerce, to drive customer acquisition and revenue growth.
• Manage campaign creation, budgeting, bidding strategies, and ad copywriting for various digital advertising channels, with a strong focus on Amazon PPC and similar platforms.
• Conduct in-depth performance analysis, utilizing strong Excel and dashboarding skills to identify trends, derive actionable insights, and optimize campaign effectiveness.
• Perform SKU-level optimization, ensuring product visibility and conversion rates are maximized across all quick commerce channels.
• Monitor key performance indicators (KPIs) such as ROAS, CVR, and AOV, providing regular reports and strategic recommendations to senior management.
• Collaborate cross-functionally with product, sales, and creative teams to ensure cohesive marketing efforts and align campaign strategies with broader business objectives.
• Stay abreast of industry trends, platform updates, and competitive landscape within performance marketing and quick commerce to continually innovate and improve strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of hands-on experience in performance marketing, with a significant focus on quick commerce platforms.
• Demonstrable strong experience with Amazon PPC, Google Ads, Facebook Ads, and other performance marketing tools and platforms.
• Proficiency in data analysis tools, advanced Excel, and dashboard creation for reporting and insights.
• Proven ability to develop and execute successful strategies for paid growth in a fast-paced environment.
• Strong analytical mindset with the ability to interpret complex data, identify opportunities, and make data-driven decisions.
• Excellent communication and interpersonal skills, capable of working effectively in a collaborative team setting.
• A proactive, results-oriented attitude with a passion for innovation and continuous improvement.

What We Offer

• An opportunity to be part of a rapidly growing and impactful brand in the health and wellness sector.
• A dynamic and challenging work environment where your contributions directly influence business growth.
• Exposure to cutting-edge quick commerce strategies and technologies.
• A collaborative team culture that encourages learning, growth, and professional development.
• Competitive compensation and the chance to make a significant impact on our performance marketing endeavors.