Performance Marketing Manager

Aretto is actively seeking an accomplished and results-driven individual to join our dynamic team as a Senior Performance Marketing Role. This pivotal position is crafted for an experienced professional passionate about driving significant digital growth and enhancing sales across various online channels. If you possess a robust background in performance marketing, a track record of maximizing ROI for D2C brands, and a strategic mindset, we invite you to contribute your expertise to our vibrant office located in NIBM, Pune. This role is crucial for scaling our online presence and achieving ambitious business objectives.

As a Senior Performance Marketing Role, you will be instrumental in conceptualizing, executing, and optimizing our performance marketing strategies. You will leverage your deep understanding of digital ecosystems to lead initiatives that not only attract but also convert our target audience, ensuring sustainable growth and strong profitability for Aretto.

Key Responsibilities

• Develop, implement, and manage comprehensive performance marketing campaigns across major digital advertising platforms, primarily Google Ads and Meta Ads.
• Strategically manage and optimize substantial digital advertising budgets to achieve aggressive sales targets and consistently high Return on Ad Spend (ROAS).
• Conduct in-depth performance analytics, identify key trends, and provide actionable insights to continuously improve campaign effectiveness and overall funnel conversion.
• Lead all aspects of conversion optimization, including A/B testing, landing page optimization, and user journey enhancements across all digital touchpoints.
• Collaborate closely with product, sales, and content teams to ensure integrated marketing efforts and alignment with broader business objectives.
• Stay at the forefront of digital marketing trends, tools, and best practices, continuously exploring new opportunities for growth and competitive advantage.
• Generate detailed reports on campaign performance, providing clear analysis and strategic recommendations to stakeholders.

Requirements

• Minimum of 7 years of progressive experience in performance marketing, with a significant portion dedicated to e-commerce or D2C brands.
• Demonstrated expert-level proficiency in managing and optimizing complex campaigns on Google Ads and Meta Ads platforms.
• Proven track record of successfully driving e-commerce/D2C sales, increasing customer acquisition, and achieving exceptional ROAS.
• Strong analytical skills with a deep understanding of performance analytics, conversion funnels, and conversion rate optimization (CRO) methodologies.
• Extensive experience in managing significant advertising budgets and consistently delivering measurable month-on-month growth.
• Candidates with prior experience in D2C brands, e-commerce, or product-based companies will be highly preferred.
• Excellent communication and interpersonal skills, with the ability to articulate complex marketing strategies and collaborate effectively with diverse teams.

What We Offer

• A unique opportunity to be a primary driver of growth and innovation within a fast-paced and ambitious D2C brand.
• A collaborative, supportive, and stimulating work environment where your contributions are highly valued.
• The chance to work on challenging and impactful projects that directly influence the company’s success and market position.
• Competitive compensation package and significant opportunities for professional development and career advancement.
• Be part of a forward-thinking company culture that encourages creativity and data-driven decision making.