Market Research Analyst

Zensar Technologies, a global leader in digital transformation, is seeking a highly motivated and analytical Market Research Analyst to join our dynamic team in Pune. This pivotal role involves diving deep into market trends, competitive landscapes, and account-specific data to unearth actionable business insights that drive strategic decisions and fuel growth.

As a Market Research Analyst at Zensar, you will be instrumental in transforming raw data into compelling narratives and strategic recommendations. If you possess a keen eye for detail, a passion for data analysis, and the ability to communicate complex findings clearly, we invite you to contribute to our continuous innovation and success.

Key Responsibilities

• Conduct comprehensive account, market, and competitive research utilizing a diverse range of internal and external data sources and advanced research tools.
• Analyze both quantitative and qualitative data sets to identify emerging trends, market opportunities, and potential risks, providing a solid foundation for strategic planning.
• Develop detailed account profiles, insightful research reports, and actionable business intelligence that directly supports sales, marketing, and strategic initiatives.
• Collaborate effectively with cross-functional teams, including sales, marketing, and product development, to ensure research findings are integrated into broader business growth strategies.
• Prepare compelling presentations, interactive dashboards, and other stakeholder-facing reports that clearly articulate research findings and recommendations.
• Continuously track industry trends, technological advancements, and shifts in the competitive landscape to enhance research methodologies and maintain Zensar's market advantage.
• Proactively identify new research tools and techniques to improve the efficiency and effectiveness of market intelligence gathering.

Requirements

• A minimum of 1 to 3 years of hands-on experience in areas such as Account Research, Market Research, Business Research, or Competitive Intelligence.
• Demonstrated strong analytical, critical thinking, and problem-solving skills, with a proven ability to interpret complex data and draw meaningful conclusions.
• Proficiency in advanced Excel functionalities for data manipulation and analysis, along with experience using various research tools and data analysis platforms.
• Excellent written and verbal communication skills, with the ability to articulate complex insights clearly and concisely to diverse audiences.
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced, results-driven environment.
• A Bachelor's Degree is mandatory, while an MBA or other Postgraduate qualification in a relevant field (e.g., Business, Marketing, Economics) is considered a significant plus.
• A solid understanding of business acumen and how market insights translate into strategic advantages.

What We Offer

• An exciting opportunity to be a crucial part of Zensar Technologies, a leading digital transformation company with a global footprint.
• A challenging and rewarding role where your insights as a Market Research Analyst directly impact business strategy and growth.
• A collaborative and supportive work environment that fosters continuous learning, professional development, and career advancement.
• The chance to work with cutting-edge tools and methodologies in market intelligence and data analysis.
• Competitive compensation and benefits package, reflecting your valuable contributions to our success.
• The opportunity to make a tangible impact by transforming data into meaningful business insights.