Insights & Intelligence Professional

Accenture is seeking highly skilled and experienced Insights & Intelligence Professionals specializing in Campaign Analytics. This role is crucial for driving strategic change, managing high-performing teams, and cultivating strong client relationships. As a pivotal Campaign Analytics Specialist, you will leverage your expertise in data analysis, customer segmentation, and campaign measurement to deliver actionable insights and enhance operational efficiency for our clients.

We are looking for strategic thinkers with a passion for technology and collaboration, ready to make a significant impact. We have open roles across various seniority levels (Analyst, Senior Analyst, Lead) based on your experience.

Key Responsibilities

• Lead and execute comprehensive campaign analytics initiatives, translating complex data into clear, actionable business insights.
• Manage and mentor teams, fostering a collaborative and high-performance environment.
• Design, implement, and optimize campaign measurement frameworks, including attribution modeling, incrementality testing, A/B testing, and funnel analysis.
• Utilize advanced SQL and Python or R for in-depth data extraction, manipulation, and statistical modeling.
• Develop and maintain compelling dashboards and reports using Power BI and/or Tableau to visualize key performance indicators and trends.
• Collaborate closely with clients and internal stakeholders, effectively communicating analytical findings and strategic recommendations.
• Ensure stringent adherence to consent, opt-in, suppression, eligibility, and privacy regulations in all audience handling processes.
• Leverage AI/ML-driven personalization and decision engines to enhance campaign effectiveness and customer engagement.
• Identify opportunities to integrate AI and automation tools to streamline analytics workflows and improve decision-making processes.
• Perform meticulous quality assurance on campaign data, tagging, KPI calculations, and methodology to ensure accuracy and reliability.

Requirements

• Bachelor’s degree in Marketing, Statistics, Business, or a related quantitative field; a Master’s degree is preferred.
• Minimum of 2+ years of experience in Campaign Analytics, CRM Analytics, or Customer Analytics roles (4+ years for Senior Analyst, 5+ years for Lead roles).
• Demonstrated proficiency in Advanced SQL and intermediate Python or R for data analysis and modeling.
• Hands-on experience with leading CRM and campaign platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Braze.
• Strong understanding of segmentation methodologies, including RFM, CLV, propensity scoring, lifecycle, behavioral, and loyalty segmentation.
• Expertise in developing and deploying interactive dashboards using Power BI and/or Tableau.
• Experience with Customer Data Platforms (CDPs) like Segment, Tealium, or Adobe Experience Platform.
• Proven ability in stakeholder management and exceptional analytical insight storytelling skills.
• Familiarity with AI/ML concepts and their application in personalization and analytics automation.
• Knowledge of loyalty program mechanics and customer engagement strategies.

What We Offer

• Opportunity to join Accenture, a global leader in professional services, and work on impactful client projects.
• A dynamic and collaborative work environment that encourages innovation and continuous learning.
• Significant opportunities for professional growth, career development, and skill enhancement.
• Exposure to cutting-edge technologies and diverse business challenges across various industries.
• A culture that values diversity, inclusion, and the well-being of its employees.