Digital Marketing Expert

Are you a seasoned and passionate Digital Marketing Expert looking for a dynamic role in a growing IT company? Arna Softech Pvt. Ltd. is actively seeking an experienced professional to join our innovative team. We are on the hunt for a strategic thinker with a proven track record in developing and executing comprehensive digital marketing strategies that drive measurable results. If you are ready to make a significant impact and help us build innovative digital solutions, we encourage you to apply.

As a key member of our marketing team, the Digital Marketing Expert will be responsible for enhancing our online presence, generating leads, and supporting our business growth objectives. This role demands a blend of creativity, analytical prowess, and a deep understanding of the digital landscape. You will collaborate closely with various teams to ensure our marketing efforts align with overall business goals and resonate with our target audience. We believe in fostering a collaborative environment where new ideas are welcomed, and professional growth is encouraged.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across various channels to enhance brand visibility and achieve business objectives.
• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence across relevant platforms.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital channels.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4-8 years of progressive experience in digital marketing, with a strong portfolio of successful campaigns.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics) and experience with A/B and multivariate experiments.
• Working knowledge of ad serving tools and experience in setting up and optimizing Google Ads campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication, interpersonal, and project management skills.

What We Offer

• An opportunity to join a fast-growing and innovative technology company.
• Engaging and challenging projects that will push your skills to the next level.
• A collaborative and supportive work environment where your contributions are valued.
• Continuous learning and professional development opportunities.
• Be part of a team dedicated to building impactful digital solutions.