Digital Marketing Executive

Primesoft Inc. is actively seeking a dynamic and creative Digital Marketing Executive to join our growing team in Chennai. This is an exceptional opportunity for a passionate individual to take full ownership of our digital presence and drive impactful social media and online marketing initiatives. As a Digital Marketing Executive, you will be instrumental in shaping our brand's voice across various platforms, engaging with our audience, and contributing to our overall growth strategy. If you're a recent graduate or have up to one year of experience, with a strong interest in digital trends and a knack for content creation, we encourage you to apply and become a vital part of our innovative journey.

Key Responsibilities

• Develop, implement, and manage social media strategies across key platforms including LinkedIn, Instagram, and Facebook to enhance brand visibility and engagement.
• Create compelling and creative content, including engaging captions, eye-catching visuals, and dynamic reels, tailored for each social media channel.
• Plan, execute, and monitor comprehensive social media campaigns designed to achieve specific marketing objectives, such as lead generation and brand awareness.
• Manage and maintain a meticulous content calendar, ensuring timely and consistent posting across all digital platforms.
• Track, analyze, and report on key performance metrics such as engagement rates, reach, and follower growth to optimize future digital marketing efforts.
• Support broader SEO initiatives, contributing to keyword research, content optimization, and website traffic improvement strategies.
• Actively participate in lead generation activities and other digital marketing campaigns to expand our customer base and drive business growth.
• Take end-to-end ownership of all social media activities, from strategy development to execution and performance analysis, ensuring alignment with company goals.

Requirements

• A strong, demonstrable interest and foundational understanding of Social Media Marketing and broader Digital Marketing principles.
• Proficiency in using graphic design tools like Canva for creating visually appealing content and creatives.
• Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
• Basic knowledge of SEO best practices and familiarity with social media analytics tools to track and interpret performance data.
• Demonstrated proactive approach to work, with the ability to manage tasks independently and take initiative in a fast-paced environment.
• For freshers, relevant academic projects, coursework, or personal portfolio showcasing digital marketing skills will be highly regarded.
• Ability to multitask, prioritize, and manage time effectively to meet deadlines in a dynamic work setting.

What We Offer

• A vibrant and supportive work environment where your ideas are valued and your contributions make a real impact.
• Opportunities for professional growth and skill development through hands-on experience in a rapidly evolving industry.
• Mentorship and guidance from experienced professionals to help you kickstart your career in digital marketing.
• Exposure to diverse digital marketing strategies and tools across various industries, including Media Tech OTT, Banking, Healthcare, Edutech, and SaaS.
• A chance to be part of a forward-thinking company that fosters innovation and embraces continuous learning.

Join Primesoft Inc. as our next Digital Marketing Executive and embark on an exciting journey where you can hone your skills and grow alongside a dedicated team. We are eager to welcome a bright and enthusiastic individual who is ready to make a significant difference.