Digital Marketing Executive

Malikarjuna Ready Foods Limited is seeking a dynamic and results-oriented Digital Marketing Executive to join our growing team in Moshi, Pune. This pivotal role involves leading our digital presence, driving brand awareness, and generating leads for our diverse range of frozen food products, including private label, white label, ready-to-cook, and ready-to-eat Indian foods. If you have a passion for digital marketing and experience in the manufacturing or FMCG sector, we encourage you to apply and contribute to our mission of providing quality food solutions.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies and campaigns across various online channels to effectively promote Malikarjuna Ready Foods' products and brand identity.
• Oversee and actively manage all social media platforms, creating compelling, engaging, and relevant content that resonates with our target audience and drives community growth.
• Plan, execute, and meticulously monitor digital advertising campaigns, including Google Ads and Meta Ads, ensuring optimal performance, budget adherence, and strong ROI.
• Implement robust Search Engine Optimization (SEO) strategies to improve organic search rankings, website traffic, and overall online visibility for our product lines.
• Generate high-quality leads through various digital channels and actively support the sales team in converting these leads into loyal customers.
• Track, analyze, and report on key digital marketing performance metrics, providing regular insights and recommendations for continuous improvement.
• Conduct thorough market research, analyze competitor activities, and stay abreast of the latest digital marketing trends and technologies to maintain a competitive edge.
• Collaborate closely with the Sales & Marketing team to ensure integrated promotional activities and consistent brand messaging across all touchpoints.

Requirements

• Master of Business Administration (MBA) in Marketing from a recognized institution.
• Proven experience of 2 to 4 years in a dedicated digital marketing role, preferably within the manufacturing, FMCG, or food industry.
• Demonstrated strong knowledge and practical experience in Digital Marketing principles, Social Media Marketing, SEO, Google Analytics, Google Ads, and Meta Ads.
• Excellent communication skills, both written and verbal, with a proven ability to create engaging and persuasive content.
• Strong analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Creative thinking and problem-solving abilities to develop innovative marketing solutions and campaigns.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

What We Offer

• An opportunity to be a key player in the digital transformation of a leading frozen food manufacturing company.
• A collaborative and supportive work environment where your ideas are valued.
• Exposure to diverse digital marketing challenges and opportunities for professional growth.
• Competitive compensation package and benefits.
• The chance to contribute to a company focused on quality and innovation in the food industry.

Join Malikarjuna Ready Foods Limited as our new Digital Marketing Executive and help us shape our digital future. We are committed to fostering a workplace that values diversity and encourages growth. Your expertise will be crucial in expanding our reach and reinforcing our brand presence across digital landscapes. Apply today!