Digital Marketing Executive

Are you a passionate and results-driven Marketing Executive looking to make a significant impact in the Fast-Moving Consumer Goods (FMCG) sector? Gajanand, a leading company, is actively seeking a talented individual to join our dynamic team in Ahmedabad. This pivotal role is perfect for an experienced professional eager to execute comprehensive marketing strategies, blending both online and offline initiatives to enhance brand visibility and drive sales growth. As a key member of our marketing department, you will play a crucial role in shaping our market presence and engaging effectively with our customer base across various platforms.

Key Responsibilities

• Strategize, plan, and execute integrated online and offline marketing campaigns to achieve business objectives and reach target audiences effectively.
• Coordinate seamlessly with external advertising agencies, vendors, and printers to ensure timely delivery and superior quality of all marketing materials and campaigns.
• Manage and oversee dealer promotions, contribute significantly to branding efforts, and drive trade marketing activities to robustly support sales channels and partners.
• Organize and execute impactful promotional events, successful product launches, and actively participate in exhibitions to maximize brand exposure and foster strong customer engagement.
• Oversee the development, procurement, and timely deployment of high-quality Point of Sale Material (POSM) across various retail touchpoints to enhance brand presence.
• Provide robust support for various digital marketing initiatives, including managing Meta Ads and Google Ads campaigns, ensuring website content updates, and optimizing for Search Engine Optimization (SEO).
• Collaborate closely and proactively with the Sales team to provide essential marketing support, ensuring seamless alignment between marketing efforts and sales targets for maximum impact.
• Prepare detailed presentations, comprehensive reports, and maintain an accurate Marketing Information System (MIS) to track performance, analyze market trends, and inform future strategies.

Requirements

• Possess a Bachelor's Degree or a Master of Business Administration (MBA) in Marketing or a closely related field such as Business Administration.
• A minimum of 1 to 3 years of hands-on marketing experience is required, with a strong preference for candidates who have experience within the Fast-Moving Consumer Goods (FMCG) industry.
• Demonstrated strong communication, interpersonal, and coordination skills are essential to liaise effectively with internal teams and external partners.
• Proven analytical abilities are crucial for interpreting market data, evaluating campaign performance, and deriving actionable insights to drive continuous improvement.
• Proficiency in using MS Excel for comprehensive data analysis and reporting, along with MS PowerPoint for creating compelling and impactful presentations.
• Basic understanding and practical knowledge of Digital Marketing principles and familiarity with Enterprise Resource Planning (ERP) systems will be a significant advantage.

What We Offer

• A competitive annual salary ranging from ₹4.25 LPA to ₹5.00 LPA, commensurate with your experience and demonstrated skills.
• Opportunity to work in a challenging and rewarding environment within the dynamic and growing FMCG sector in Ahmedabad.
• A chance to develop a diverse skill set by managing a unique blend of traditional and cutting-edge digital marketing initiatives.
• Exposure to collaborate with various key stakeholders, including dedicated sales teams, creative agencies, and valued vendors.
• Support for continuous professional growth and learning within a collaborative and supportive team culture focused on innovation.