Brand Manager - Fragrances

Bombay Shaving Company is actively seeking a highly motivated and analytical Brand Manager - Fragrances to join our dynamic team. This pivotal role offers a unique opportunity to significantly contribute to scaling our rapidly growing fragrance portfolio across both online and offline channels. If you are passionate about consumer brands, possess a keen understanding of market dynamics, and are eager to make a tangible impact, this role at Bombay Shaving Company is for you.

As the Brand Manager - Fragrances, you will be instrumental in shaping the perception and driving the preference for our fragrance products among consumers. You will take ownership of strategic initiatives, working collaboratively across various functions to achieve ambitious growth targets and solidify our position in the competitive fragrance market. This is an exciting chance to join a rocketship and propel your career forward in a fast-paced and innovative environment.

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans specifically for the fragrance category, aligning with overall business objectives.
• Drive market penetration and increase consumer preference for Bombay Shaving Company's fragrance products across diverse online platforms and offline retail channels.
• Conduct in-depth market research, competitive analysis, and consumer insights studies to identify new opportunities, understand evolving trends, and inform strategic decisions for the fragrance portfolio.
• Collaborate closely with product development, sales, digital marketing, and supply chain teams to ensure seamless product launches and effective go-to-market strategies.
• Manage the brand’s presence, performance, and promotional activities on e-commerce platforms, optimizing listings and campaigns for maximum visibility and sales.
• Monitor and analyze key performance indicators (KPIs), sales data, and market share, implementing data-driven adjustments to optimize brand performance and profitability.
• Champion consumer understanding within the organization, translating insights into compelling brand narratives and product innovations.

Requirements

• Minimum of 1 year and a maximum of 3 years of experience in brand management, product marketing, or a related role, preferably within the FMCG or beauty/personal care industry.
• Hold a Bachelor's degree from a reputed B-school (Business School).
• Demonstrated strong consumer understanding, with a self-assessed score of at least 7 out of 10 in this area.
• Exceptional analytical skills, with the ability to interpret complex data and translate it into actionable business strategies.
• Proactive, self-driven, and results-oriented with excellent project management and communication skills.
• Willingness and ability to work full-time from our office in Gurgaon, 5 days a week.

What We Offer

• A significant opportunity to drive the growth of a key product category (Fragrances) within a leading consumer brand.
• Work in a dynamic, fast-paced, and collaborative environment that fosters innovation and ownership at Bombay Shaving Company.
• Direct exposure to diverse business functions, including online and offline scaling strategies.
• A culture that encourages learning, professional development, and impactful contributions.
• The chance to be part of a high-growth company with a passionate team and ambitious goals.